Mission stories help people see why your work is necessary in the world.
Starting something new? Sharing thought leadership? Reshaping culture?
Start with why. Simon says.
Experience stories help people see how your work feels in the world.
Teaching a workshop? Launching a product? Hosting an event?
Show, don’t tell.
Impact stories help people see what your work accomplished in the world.
Reporting on a grant? Sharing progress with the board? Courting investors?
Stories > Statistics.